Parkhurst Laser MedSpa Consultation - October 2019

Parkhurst Laser MedSpa Consultation

SWOT Analysis of Current MedSpa and Team

A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a useful tool that provides a holistic overview of a business.

- Strengths

• Heather is knowledgeable on injectables, she is passionate and her motivation is ideal – to help her patients feel better about themselves and build their confidence. • Heather is highly motivated to run the Center. This is a strong motivator for her as it provides autonomy and gives her an opportunity to apply her skills. • The MedSpa is located in a state-of-the-art refractive surgery practice that attracts patients that are financially well-suited to access aesthetic services. Parkhurst NuVision has a steady patient flow, providing great visibility and potential referral sources. • The clinic is architecturally and aesthetically beautiful, it provides a great space to consult and treat patients and clients. • The Center is already equipped with scientifically-proven technology (see citations gathered for my research/ evaluation purposes) that are used in combination with injectables, lasers and skin care to maximize results. • The support staff is eager and educated (however they will need additional training if they are going to be doing injectables). • Martin is a savvy CFO who will help guide management and support decision making after carefully designing Key Performance Indicator (KPI) metrics. • The brand, offerings, target segments, and operations of the MedSpa are not clear at this point. • Greg and Heather’s goals are not currently in complete alignment. Greg’s desire to give Heather authority over the Center is admirable, but removes a valuable support for strategic development. • The Color matching offering decreases the credibility of the seriousness of the Center regardless of choice of Branding Medical vs Non- Medical. • There is alignment to either brand in a simple makeup area, with perhaps mineral makeup that is safe for use directly after all treatments, including skin resurfacing. • Overhead LED lights are needed to illuminate the injection chairs. This is critical to visualize and avoid blood vessels during injections to decrease risk of bruising. • I personally recommend offering complimentary IPL treatment to patients over 24-48 hours after injections for any bruising not camouflaged by makeup. This is a huge practice builder.

- Weaknesses

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